I never cared much about clothes as a status symbol. Look, I dress nice, but I still live in a rented 20sq metre flat and get to work every day by tram; I haven’t been on a vacation for a few years now. I’m not a man of success who signifies how well he does in life by wearing bespoke suits.

I used to like them for their aesthetics. They’re pleasing – the textures, the colours, the shapes. They make me look good and they make me feel good when I look at myself. I just need them exactly the way I want them, hence the attention to detail, the minutiae of craftsmanship.

But that’s not longer the case. I mean, I still like how my suits and jackets make me look, I still like myself in them more than I do in a hoodie or a mass-produced H&M clothes. But that’s not the most important thing for me now. I’ve grown so accustomed to those clothes, made them a part of my style and almost a part of my identity – they’re the most familiar and comfortable things for me now. And this is something I need. Something I cling to.

You know that feeling. I’m sure you do. We all have something that is so me, that seems like it was made for you and you only. What makes you feel safe, comfortable. Anything else – elegance, style, status – is incidental, an afterthought. It can be the softness of your bed when you wake up in the middle of the night and realize you don’t have to get up yet. Or the warmth of a fireplace. Or your favourite song. It may be a great song, brimming to the full with harmonies and melodies, or it can be a simple track from your favourite album when you were sixteen, which you kinda know is trash, but still like coming back to. Or the smell of your favourite bar. Or anything, really – it defies explanation, you will not be able to ever convince someone that it’s one of the best things in the world, but it is for you.

But it’s something that’s difficult to write about. I’m no Marcel Proust, nor do I pretend to be, I’m just a guy with a blog, and I lack the tools and skill to express how I feel in a way that would do it justice. So this will have to suffice. If you try, you’ll probably be able to get to what I want to say. If not, well, too bad, but I’m not gonna lose any sleep over it. It’s important to know your limits.

So it’s become so intimate, writing about it on a blog feels even more exbitionistic than just, you know, writing about your clothes on a blog. And it feels much more pretentious too, and I hate pretentious writing.

So I’m left with a problem: what to write about here? I’m not sure yet. There are photoshoots and reviews, but I’m not gonna go back to the basics and tell you how to match the colour of your tie to the rest of the outfit, or which style of shoes are the most formal. You know that. And if you don’t, it’s been done to death everywhere else.

I’ll let you know if I figure something out.