I’ve not bought anything during Black Friday sales. And I think I’m better off this way.

Black Friday, a day of sales in many shops, is behind us. Tomorrow’s Cyber Monday, during which some additional compelling offers can be expected. I’m not suggesting buying things on sale is a bad thing – but buying something just because it’s on sale might be.

I’m still struggling with this myself. I have a million ideas concerning clothes or shoes, and I still lack some good quality essentials I think I should have. I’m doing my best to change my approach to the topic, however, and focus on fewer things, for which I can wait.

In the past I would invariably buy things during seasonal sales. Or things of poor quality, just because I liked some aspects their design and decided they’re inexpensive, so they won’t strain my budget much. These are not the best reasons to buy things, I now realize. I have a rack full of shirts, and I don’t wear more than six or seven of them on a regular basis.

Over the last few years I tried to replace things I already have rather than expand my collection. I don’t need more clothes, as much as I need better clothes. I’ve sold some of the things I no longer wear, donated some others, and I need to find some time soon to go through my wardrobe again and free up some space.

So I compiled myself a buying list. It contains things I think my wardrobe lacks and that would work with stuff I already have. Each item has an estimate cost, which helps me to plan it all in advance. And I’m trying to be patient with ticking the items off the list. After all I don’t have to have all of them now.

So whenever I buy or order something, I’m careful to pick only things I’ve planned for beforehand. This method is not foolproof – I’ve got two denim shirts, and neither of them is exactly the one I’ve been looking for. But it helps me not to succumb to temptation when I see something nice and on sale.

Because coming back to what I’ve said earlier – buying things on sale isn’t bad. In fact, there are many cases in which buying something on sale is more reasonable than buying it full-price. It’s especially true for big multinational brands, which sell things at 50 to 70% off, still making profit. This says something about how much (or little) must have been spent on actually making the garment: fabric and work. However, sales like that are designed to make us buy impulsively. This piece on The Atlantic offers some interesting read on Black Friday shopping, including this priceless gem of truth: we don’t know what anything’s worth. Retailers know and use that.

This makes me even more appreciate brands like one of the blog’s sponsors this month, Sartolane. Their policy is “No sales. Ever” – instead, they offer consistent and fair pricing for high-quality items, and if you buy from them, you know you won’t be regretting it when the price goes down 50% around Christmas or something; it won’t.

So don’t worry if you missed some fantastic occasion this weekend. You’ll be better off in the long run.

The photo in the post’s header comes from Blue Loafers, a blog by my fried Mikołaj Pawełczak. Both a denim shirt and a gun club check jacket are, incidentally, on my buying list.